DOOH LED Display Integration at Lucknow Foot-Over Bridge

Transforming Urban Infrastructure with Orion LED Solutions

In Lucknow, Orion LED through its sister concern Origins Advertising Pvt. Ltd. delivered a pioneering DOOH LED display installation at the Foot-Over Bridge near FUN Mall. Featuring two high-impact P10 LED display screens, each 50×10 feet in size, this project redefined how technology and urban convenience intersect. It not only enhances pedestrian engagement but also improves visibility, safety, and outdoor advertising impact in one of the city’s busiest zones.

The Challenge

The project posed several unique challenges that required a combination of engineering, design collaboration, and LED performance:

Seamless Structural Integration

Aligning the LED video wall within the bridge’s architecture while considering the two-way road layout for optimal screen positioning.

High Visibility Without Distraction

The outdoor LED display screens needed to deliver crystal-clear visuals in all lighting conditions, including harsh sunlight without distracting drivers or impeding pedestrian visibility.

Weather-Resilient DOOH Content Delivery

As a Digital Out-of-Home (DOOH) setup, the display required full weatherproofing, high brightness, and durability for consistent performance 24/7.

Content Scaling & Clarity

Broadcasting live races over a 150-ft screen without visual distortion or lag was a critical expectation.

The Orion LED Solution

Our expert team designed a custom solution using Orion’s Betelgeuse Series a premium-grade outdoor LED screen for advertising. Here’s how we executed it:

Architectural Synchronization

Working closely with bridge designers, we embedded the LED panels within the bridge structure for a clean, integrated look that targets both lanes of traffic and pedestrian traffic.

High-Brightness P10 Panels

We deployed high-contrast, sunlight-readable P10 LED display panels from the Betelgeuse Series, known for their durability, sharp resolution, and low power consumption.

Smart Content Management System

A cloud-based LED content management system was integrated with brightness sensors to adjust display intensity automatically based on time of day and ambient light enhancing viewing without compromising driver focus.

The Outcome

The LED display installation at the Lucknow Foot-Over Bridge has become a model of smart city innovation, successfully merging technology, public utility, and digital media. It has attracted attention from both the public and media as a forward-thinking application of LED display solutions in urban infrastructure.

This project reinforces Orion LED’s leadership in providing high-impact, reliable, and energy-efficient outdoor advertising LED display screens that support civic development, safety, and brand visibility.

Today, spectators at HRC enjoy every race with uninterrupted clarity and excitement—thanks to the power of Orion Active LED Display Screen Solutions.

DOOH LED Display Integration at Lucknow Foot-Over Bridge