Digital Transformation of Metro Pillars in Lucknow for Jagran Engage
Upgrading Static Signage with Orion Rigel Series P3 LED Displays
In a strategic collaboration with Jagran Engage, Orion LED executed the digital transformation of static advertising boards into vibrant, high-resolution LED display screens across Lucknow Metro pillars. This large-scale DOOH installation featured 22 vertically mounted, dual-sided P3 LED screens from Orion’s Rigel Series, delivering higher ad inventory, creative flexibility, and increased visibility for multiple brand campaigns.
The Client Need
Jagran Engage aimed to modernize traditional metro pillar advertising by:
- Transitioning from static signage to dynamic digital screens
- Supporting multiple brand creatives with real-time updates
- Enhancing visual engagement at street level
- Increasing creative delivery efficiency and client revenue
Key Challenges
The urban metro setting presented unique technical hurdles:
No Drilling Permitted on Metro Pillars
Standard installation techniques couldn’t be used, requiring a zero-impact mounting approach.
Tight Viewing Distance
With pedestrians and commuters passing closely by, the display needed fine pixel clarity even at short range.
Height and Synchronization
Ensuring consistent creative alignment across multiple screens and heights was crucial for brand storytelling.
The Orion LED Solution
As one of India’s top LED display manufacturers, Orion LED designed a custom solution:
High-Resolution P3 Panels
Our Rigel Series P3 LED display delivered sharp visuals even at close viewing distances perfect for metro traffic.
Custom Clamp-Based Mounting
With no drilling allowed, our team engineered a non-invasive clamp system, securing displays to both sides of 22 metro pillars without affecting the infrastructure.
6500 Nits Brightness
Custom-calibrated brightness ensured high visibility in daylight conditions, powered by Nation Star gold-bonded bulbs for superior longevity and brightness.
Shadow-Optimized Design
Special panel casing was developed to minimize shadow effects and enhance edge-to-edge clarity.
Centralized Content Control
All 22 screens are synchronized using a custom CMS platform, allowing real-time creative changes and seamless coordination across all displays.
The Result
This high-visibility DOOH project became a model for modern LED Video Wall Solutions in transit and metro environments. With enhanced advertiser flexibility and infrastructure-safe mounting, Orion helped Jagran Engage unlock new commercial value while maintaining compliance with metro construction norms.
- Client : Jagran Engage
- Location : Metro Pillars, Lucknow
- Product : Rigel Series – P3 LED Panels
- Configuration: 22 double-sided vertical screens (9x5 ft each)
- Purpose: DOOH – Multi-brand advertising, real-time creative delivery
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