Iconic 120° V-Shaped LED Installation at Warden Road, Mumbai
Dual-Side Road Coverage with Orion Rigel Series Outdoor P8 Curved Display
At one of Mumbai’s busiest coastal corridors, Warden Road, Orion LED delivered a landmark DOOH installation designed to command attention from both sides of a high-traffic road. Executed for Bright Outdoor, this project features a one-of-its-kind 120-degree V-shaped curved LED display, enabling simultaneous or independent content playback for dual traffic flows.
Built using Orion’s Rigel Series Outdoor P8 LED panels, the installation combines advanced CMS-driven content flexibility, high brightness performance, and marine-grade durability—making it a standout example of intelligent outdoor LED engineering in a challenging urban environment.
The Client Need
Bright Outdoor required a premium outdoor LED solution that could:
Capture audiences from both sides of a divided road
Enable flexible content formats—single creative or split dual creatives
Support anamorphic and innovative DOOH content
Perform reliably in high sunlight and coastal conditions
Be installed with minimal disruption on a heavily trafficked running road
Key Challenges
Heavy Traffic & Limited Installation Window
Warden Road experiences continuous vehicular movement, making daytime installation nearly impossible.
Complex Geometry & Custom Engineering
A 120° V-shaped curved screen required precise cabinet design to maintain seamless alignment and visual continuity.
Coastal Environment Exposure
Proximity to the sea meant high salinity and humidity, demanding enhanced protection against corrosion and rust.
High Ambient Light Conditions
The location receives strong direct sunlight throughout the day, requiring consistently high brightness without compromising panel lifespan.
The Orion LED Solution
Orion LED engineered a fully customized solution tailored to the site’s structural, environmental, and operational demands:
120° V-Shaped Curved LED Design
A visually striking curved structure was created to ensure maximum visibility from both sides of the road, enhancing advertiser reach and dwell time.
Flexible CMS-Driven Content Control
Using Orion’s advanced CMS software, the screen can be: Split into two independent halves for dual creatives Run as a single unified display on both sides Used for anamorphic and special-format content, expanding creative possibilities for advertisers
Custom Self-Locking Outdoor Cabinets
Custom cabinet sizes: 1280 × 1280 mm V-shaped dividing cabinets: 1280 × 1920 mm Self-locking design ensured zero gaps, no bezels, and seamless joints, significantly speeding up night-time installation
Night-Time Installation Strategy
To avoid traffic disruption, the entire installation—including structure and screen—was executed exclusively at night, with precision planning and rapid execution.
High Brightness & Marine-Grade Protection
To avoid traffic disruption, the entire installation—including structure and screen—was executed exclusively at night, with precision planning and rapid execution.
The Result
Completed in just 10 days, this installation has been running flawlessly for over 2 years without a single performance issue or visual glitch. The project stands as a benchmark for curved outdoor LED installations in India, proving Orion LED’s expertise in complex DOOH environments.
By combining structural innovation, content flexibility, and long-term reliability, Orion LED helped Bright Outdoor unlock a premium, future-ready advertising asset in one of Mumbai’s most demanding locations.
Project Snapshot
Orion LED engineered a site-specific outdoor LED solution, optimized for real-world viewing behavior and long-term performance:
Client: Bright Outdoor
Location: Warden Road, Mumbai
Product: Orion Rigel Series – Outdoor P8 LED Panels
Configuration: 120° V-shaped curved dual-side LED screen
Cabinet Sizes: 1280 × 1280 mm (stand
Cabinet Sizes: 1280 × 1920 mm (V-shaped dividing cabinets)
Installation: Night-time execution on live traffic road
Purpose: DOOH – Dual-side visibility, anamorphic content, flexible advertising formats
Project Gallery
