High-Brightness Outdoor LED Upgrade at Golf Course Road, Lucknow
Energy-Efficient P6.6 Rigel Series Display for Origins Advertising
At the high-footfall corridor of Golf Course Road, Lucknow, Orion LED successfully delivered a next-generation outdoor LED display upgrade for Origins Advertising. Powered by the Rigel Series Outdoor P6.6 LED panels, this installation combines 8000 nits high brightness, optimized power efficiency, and precision-controlled viewing performance, making it ideal for pedestrian and roadside engagement.
This project also marks a continuation of a long-term partnership. The earlier LED screen at this site manufactured and installed by Orion LED in 2014 operated reliably for over 11 years. Impressed by its longevity and Orion’s service support, the client once again chose Orion LED for the upgrade.
The Client Need
Origins Advertising was looking for a modern outdoor LED solution that could:
Deliver high brightness
Deliver high brightness visibility in strong daylight conditions
Reduce power consumption
Reduce power consumption without compromising output
Align screen performance
Align screen performance with pedestrian and near-road traffic movement
Lightweight, efficient system
Replace an ageing display with a lightweight, efficient system
Centralized content management
Enable centralized content management and monitoring
Key Challenges
Pedestrian-Oriented Viewing Angle
The screen is installed parallel to the road, primarily targeting pedestrians and slow-moving traffic—making wide viewing angles unnecessary and inefficient.
Energy Efficiency Requirements
The client required a solution that could deliver very high luminance while keeping operational power costs low.
Structural Load & Installation Speed
Lightweight cabinets were critical to ensure ease of handling, faster installation, and reduced stress on the existing structure.
Legacy Screen Replacement
Upgrading a display that had performed successfully for over a decade demanded a clear performance and efficiency upgrade.
The Orion LED Solution
Orion LED engineered a site-specific outdoor LED solution, optimized for real-world viewing behavior and long-term performance:
Rigel Series Outdoor P6.6 LED Panels
Outdoor-grade P6.6 resolution for clear roadside readability. 8000 nits brightness, calibrated for high ambient light. Designed for durability and consistent long-term performance
Custom Shader Design for Controlled Viewing
Viewing angles were intentionally reduced to match pedestrian movement. Custom shader design minimized light spill and wasted luminance. Achieved higher perceived brightness with significantly lower power consumption
Lightweight Cabinet Engineering
Each cabinet weighs approximately 24 kg. Total of 72 cabinets, arranged in a 12 × 6 matrix. Improved structural efficiency without compromising strength
Centralized CMS & Monitoring
Integrated with a centralized content management system. Remote scheduling, monitoring, and diagnostics enabled. Ensured operational ease and consistent uptime
The Result
The upgraded LED display now delivers brighter visuals, lower energy consumption, and precise audience targeting, perfectly suited for its pedestrian-focused environment on Golf Course Road.
More importantly, the project reinforces Orion LED’s reputation for long-term reliability and trust—with the previous screen running seamlessly for 11 years before replacement. The client’s decision to return to Orion LED highlights confidence in both product quality and lifecycle support.
Project Snapshot
Orion LED engineered a site-specific outdoor LED solution, optimized for real-world viewing behavior and long-term performance:
Client: Origins Advertising
Location: Golf Course Road, Lucknow
Product: Orion Rigel Series – Outdoor P6.6 LED Panels
Brightness: 8000 nits
Configuration: 72 cabinets | 12 × 6 matrix
Cabinet Weight: ~24 kg per cabinet
Control System: Centralized CMS with remote monitoring
Manufacturing Time: ~7 days
Installation Time: ~2 days
Purpose: DOOH – Pedestrian & roadside advertising
Project Gallery
