The retail is meant to catch the eye at the right time and place, right from a visual appealing store front to the well designed displays of products, every detail inside a store is taking some shape with the customer in mind. But the world today is flooded with digital content so posters and boards can no longer do the trick of engaging the customer.
Enter the age of modern retailing, where brands are now thinking of entirely new ways of reaching customers with visually intriguing content.
A modern Digital signage standee enables the advantage of a freestanding display unit on which promotional videos, product information, brand campaigns, offers, animations etc can be displayed. This makes the standee a potent option for anyone who wants to make a larger than life statement without having to install an entire LED screen.
What Is a Plug and Play Digital Standee?
Plug-and-play digital standee A freestanding digital display solution that is easy to set up and use in any commercial or retail environment. Automated Digital signage Content Management A plug-and-play digital standee is different from a permanently installed one as it can be carried around and used virtually anywhere in a store. A Floor standing digital display can be installed anywhere in a store to meet the needs of the store such as, entrance, product display, aisle, billing counter, promotional kiosk, and many more.
If the name alone gives you an idea of how easy a standee digital signage is, then you are already halfway there. Instead of a bulky and complicated setup, all you need to do is plug in a signage display to fulfill the digital communication needs of the store. The adaptability of a digital signage standee is its greatest asset; a printed poster with an advertisement can only display the same campaign until a new one is installed, but a digital standee can do this for different campaigns at different times.
1. Capture Attention Where Customers Are Already Looking
In a retail setting, customers are bombarded with a variety of product packaging, signage, posters, price tags, banners, etc. It’s very challenging for a visual, static piece of signage like a poster to cut through all that clutter. Using a Digital signage screen offers an entirely new level of engagement with the ability to show videos, motion graphics, animation and more. A strategically located Digital advertising screen can have many uses in a retail setting.
These are some of the use cases for a Digital advertising screen in a retail environment.
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Launching new campaigns
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Displaying limited period offers
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Creating awareness about a product
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Demonstrating a product
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Promoting seasonal offers
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Communicating brand campaigns
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Driving members-only offers
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Announcements
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Showcasing featured products
The key purpose of a digital screen in a retail environment is not to simply make the store look modern but to enable effective communication with the customer.
2. Quick and Convenient Deployment
Retailers often alter display requirements along with the seasons and new product introductions. And, you can set up a plug-and-play digital standee in any location you need.
Apart from a permanent digital signage installation, digital signage standee is portable and can be conveniently placed as per the convenience of the retailer. This feature is especially useful for those scenarios where a store cannot be easily modified to accommodate the new signage.
Usage of a Floor standing digital display:
Fashion stores, electronic showrooms, general stores, car showrooms, jewelry stores, lifestyle stores, shopping malls, pop-up stores, and brand experience centers. In addition, a digital standee allows the retailer to maintain the communication experience across various outlets if it has multiple outlets.
3. Change Your Message Without Changing Your Display
Another of the main advantages of a digital signage standee is that you can update the content as easily as you updated the content. Say, for example, you own a retail shop and you have three different campaigns that are being displayed to run during the year.
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Week 1: New Collection Launch
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Week 2: Festival Campaign
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Week 3: End of Month Sale
With a traditional poster-based signage system, a new set of posters would need to be created, printed, transported, mounted, and more for each of these campaigns. A Smart digital standee can showcase all three of these campaigns, simply by changing the displayed content.
4. Maximize Valuable Floor Space
The store footprint is the most precious real estate in a retail store. Every square inch of a store must be used to maximize product display, to generate traffic, or for other reasons. And a strategically placed Floor standing digital display is worth its weight in gold.
Depending on the size of the store, a digital display standee can be positioned:
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At entrances or promotional kiosks
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Along product aisles
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At the reception
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Near the billing counters
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Waiting areas
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Corners in a store that see a good amount of foot traffic
Since it is freestanding, retailers can decide where a display can be positioned based on the traffic flow within the store.
5. Support Multiple Marketing Objectives
One display can be used to support several different marketing objectives. And the best part is, the same display can be used to showcase different marketing objectives at different points throughout the day.
Here are some marketing objectives that a digital standee can be used to showcase:
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Product promotion: Highlighting new, bestselling, and featured products
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Brand promotion: Displaying branded film, campaigns, brand values, etc.
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Promotional advertising: Communicating offers, seasonal campaigns, and more
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Product education: Explaining product details and applications
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Customer service: Communicating directions, store services, and more
By being able to support a variety of marketing needs, a digital standee can serve as a multi-purpose tool within a retail environment.
Where Can a Digital Standee Be Used?
The placement of a digital standee is often the most crucial factor in deciding how valuable it can be to the retailer. A digital display at an entrance can be utilized to welcome customers and communicate ongoing promotions. Meanwhile, a standee next to a product display can communicate more details and support product discovery. A display standee near the billing counter can be used to offer last-minute offers or complementary products. Some common use cases of a digital standee include:
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Retail Stores: Promoting products and seasonal offers
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Showrooms: Product displays and features
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Shopping Malls: Brand promotion and direction-finding
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Electronics Store: Product videos and product demos
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Fashion: Product launches and brand campaigns
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Supermarkets: Offers and promotions
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Exhibitions and Events: Brand communication
In a retail environment, the basic principle remains the same: position a digital standee where the customer looks, waits, or walks.
What Makes a Digital Standee Effective?
While buying a digital display is one part of a digital signage setup, the actual content being displayed is much more important. Some best practices to keep in mind while utilizing a digital standee in a retail environment include:
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Short content: A customer often only looks at a digital screen for a second or two. Long content can result in a lot of wasted potential.
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Visual appeal: As mentioned earlier, customers are much more likely to stop and look at a digital standee if the content being displayed is visually appealing.
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Relevant content: The same digital standee can be used to support different marketing objectives. But the content needs to be relevant to what the customer is looking for.
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Readability: Text should always be readable from a distance based on the font size and display resolution.
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Consistency: Consistent color schemes, font styles, and other elements can ensure that the digital signage display is effective.
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Updated content: Expired offers and outdated content can be a huge turn-off for the customer.
When it comes to a digital signage standee, the combination of great technology and effective content is invaluable.
